A Pocket Guide to Vans

Vans, the iconic skate and surfer shoe brand born in California in 1966, has captured the hearts of sneaker enthusiasts worldwide, holding a 7% brand share in the global sneaker market. In this illustrated guide, bestselling style writer Josh Sims delves into the Vans phenomenon, tracing its rise from overnight success, thanks to Sean Penn's role in Fast Times at Ridgemont High, to its evolution into a cultural staple worn by everyone from Justin Bieber to Iron Maiden.

Vans' close ties with skateboarding—an outsider sport turned global sensation—have helped cement its status as one of the most beloved footwear brands. Sims explores the pivotal moments that helped Vans go from a niche skate brand to a worldwide fashion icon. Whether you’re a skater, sneakerhead, or just a fan of timeless style, this guide offers an engaging look at the Vans legacy.