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Design Roadmapping

Guidebook for Future Foresight Techniques

Timing is of strategic importance in catching opportunities. This guidebook teaches you how to create a roadmap and contains examples from companies such as Starbucks, IKEA and Samsung.
Lianne Simonse
Article number: 9789063694593
Availability: Out of stock

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Timing is of strategic importance in catching opportunities and leveraging technological interventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different ‘roads’ lead to the creation of different products and services. The pacing and synchronizing of “technology forecast”, “market encounter” and “product evolution” plans are major challenges. A roadmap structures and supports these cross-communication dialogues.

The key insights for innovation managers in industrial firms are that, in striving for compe­titive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the orga­nization, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities.

This book offers insights and guidelines on design roadmapping approaches from a futu­re studies and design research perspective. It outlines the origins, background and latest research results are shared. In addition to the theoretical concepts, examples of roadmap­ping will be presented from the experience of strategic designers and innovation managers, including venture CEOs, CPOs, Heads of Design, product managers and technology and program managers of companies such as Samsung, Starbucks, Peerby, Ikea, and many more. 

Author Lianne Simonse teaches Design Roadmapping at the Faculty of Industrial Design Engineering at Delft University of Technology in The Netherlands.  She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has executed and led several roadmapping projects and worked with different corporate organisations and start-up ventures on roadmaps. 

Quote Available from February 2018

ISBN: 978 90 6369 459 3
Author: Lianne Simonse
Format: Hardcover
Dimensions: 23 x 19 cm
Pages: 208