Inspiration

The article discusses the 5 Whys method, a powerful tool for design thinking and problem-solving. It emphasizes the importance of digging deep to uncover root causes and explores the method's origins in the Toyota factory. Using a real-world example, it demonstrates how asking "why" five times can lead to profound insights. The article also highlights the application of the 5 Whys in business, including understanding customer motivations, assessing product relevance, and fostering innovation. It concludes by encouraging readers to adopt this mindset for more effective problem-solving in various aspects of life.