Matthijs van Dijk and Paul Hekkert

Matthijs van Dijk is a thinker on methods underlying the design profession. He completed his Master degree in Mechanical Engineering as precision engineer at the University of Technology Eindhoven. Because of his interest in product design, he followed a post-doc course in consumer products at the faculty of Industrial Design Engineering, University of Technology Delft. In 1992 he founded his Amsterdam based design consultancy KVD reframing.

In addition to that he accepted a part time ‘assistant professor’ position at the Delft Technical University of Technology. In 2003 he was appointed Professor Applied Design, a chair he holds until this date. Matthijs is a frequent speaker and highly regarded member of jury's and committees. He is also one of the founders and former board members of the Design and Emotion Society.

Paul Hekkert is full professor of form theory at TU Delft and head of the Industrial Design department where he also chairs the design aesthetics group.

Paul has published articles dealing with product experience and aesthetics in major international journals, and is co-editor of Design and Emotion: The experience of everyday things (2004) and Product experience (2008).  He regularly lectures on the above topics at (inter)national events, and serves as a member of the editorial boards of The Design Journal, Empirical Studies of the Arts, and the International Journal of Design.

Matthijs van Dijk and Paul Hekkert VIP Vision in Design

VIP Vision in Design

Vision in Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.
€32,00 Incl. tax
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