Prompt

Artificial intelligence is reshaping creative work at breathtaking speed. Yet much of the public conversation swings between hype and fear, celebrating technological breakthroughs on one side and predicting cultural collapse on the other. “Promp“”t” offers a different perspective: a clear, grounded guide to understanding AI as a new medium for human creativity.

Written for creative professionals at every level (from students and studio teams to cultural leaders and decision-makers) the book explores how AI is already transforming art, design, architecture, media, and visual culture. Rather than focusing on economic disruption or technical mechanics, it asks a more urgent question: how can we use these tools creatively, critically, and responsibly?

The book acknowledges real concerns: automation, misinformation, environmental costs, and the concentration of power in a handful of companies. But it refuses to reduce the moment to anxiety. Instead, it presents AI as a powerful expansion of creative possibility, comparable to earlier shifts such as photography, cinema, and digital media. Like those technologies, AI opens new aesthetic territories and new ways of imagining the world.

Through essays, case studies, and visual examples, “Prompt” offers both inspiration and orientation. Readers will encounter forward-thinking work and gain a broader cultural and philosophical framework for thinking about AI beyond short-term trends. The result is not a manual or a manifesto, but a toolkit for creative resilience.

Author

Mieke Gerritzen is a designer and curator, currently serving as Creative Director at Next Nature Network. Until 2017, she was director of MOTI (Museum of the Image) in Breda, where she developed the museum’s artistic program. She has written over ten books and produced more than twenty exhibitions exploring the impact of technology on art, design, and media. From 2002 to 2008, she led the design department at the Sandberg Institute and taught at the Gerrit Rietveld Academy. Her film Beautiful World was shown in over 30 countries, and her graphic work is held by MoMA SF and Cooper Hewitt.

Peter Lunenfeld is a professor in UCLA’s Design|Media Arts department, and is on the faculties of the Digital Humanities and Urban Humanities programs. He has a B.A. in history from Columbia University, an MA in Media Studies from SUNY Buffalo, and a Ph.D. from UCLA in Film, Television and New Media from UCLA. He is the founder and director of the Institute for Technology & Aesthetics (The ITA).