Innovation Accounting

A Practical Guide For Measuring Your Innovation Ecosystem’s Performance

Innovation Accounting is a practical guide for companies to help them measure and track innovation. It is an essential go-to book for anyone that wants to measure their company’s innovation ecosystem.
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Dan Toma and Esther Gons
Article number: 9789063696207
Availability: In stock


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Currently, there is no official method for how to measure innovation in business. This is where Innovation Accounting comes in. This book helps businesses to develop their level of capability and performance within innovation and accounting.

This guide provides examples of tools, templates, and frameworks that businesses can utilize to improve their business culture, inspire innovation, and find a way to measure innovation

In a world where numbers, statistics, and analytics are increasingly becoming the most important aspect of everyday business, this book can help to find meaning in innovative practices and measure them. This will allow you to demonstrate to stakeholders how capital is used, and the impact it has on the business.

So whether you’re managing a lean startup aiming to meet a particularly difficult-to-meet KPI, or a corporation aiming to replicate the level of success you achieved in your most recent financial quarter, this book will contain something for everyone.

Innovation Accounting is a gold award-winning title at the Axiom Business Book Awards 2022, in the category of Business intelligence/ innovation.


After co-authoring the award winning book The Corporate Startup, Dan Toma founded the consultancy company Outcome. Here he is helping large companies transform to be able to grow for the future while running their day-to-day core businesses. In this capacity he worked with blue chip companies around the world, most notably: Allianz, Bayer, DNB and DNV GL. In 2020 Toma was featured on Thinkers50 Radar List of management thinkers to watch.

Esther Gons is the founder and CEO of GroundControl. GroundControl is innovation software that focuses heavily on  innovation accounting  and helps corporate startup teams with  the development of new business models. They work with clients such as Schiphol Group, DHL and ABN Amro. Gons is an international speaker on topics of corporate innovation, innovation accounting, portfolio management and startups. She has been an entrepreneur for over 20 years and mentored over several hundred startups, for example as investor at NEXT Startup Ventures, lead mentor in the Rockstart Accelerator programmes and Lean Startup Machine weekends.

Toma and Gons are the authors of The Corporate Startup, winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award.





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