Peter Jones, Kristel van Ael

Peter Jones (Canada) is an associate professor at OCAD University, Toronto where he teaches in the Strategic Foresight and Innovation and Design for Health MDes programs. He leads innovation research in new economies, cultural sustainability, healthcare system design, and complex social system design.
Peter is a co-founder of the Systemic Design Association, and its RSD Symposia series, and the Flourishing Enterprise Institute, a research community of practice formed around sustainable business models and policy design. He has published 'Design Journeys through Complex Systems' (2022), Design for Care, and two other books.
Kristel Van Ael (Belgium) is a business partner at Namahn, a humanity-centred design agency based in Brussels. She is also co-teacher in product-service-system design and lead teacher in systemic design at the University of Antwerp - Faculty of Design Sciences.
Kristel is the lead author of the Service Design Toolkit and Systemic Design Toolkit, and co-author of the book 'Design Journeys through Complex Systems’. She's hooked by systemic design and believes that designers can and should contribute to systemic change by understanding how everything is interrelated and how products can be designed and deployed as leverages towards a better future.
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