Carola Verschoor and Rik de Vette

Rik de Vette is a growthhacker, a customer developer and a linchpin. His job is to learn new things. He lives at the intersection of growthhacking, lean startup and design thinking. He started out as a pharmacist and after selling Chocomel and coffee, he transformed himself to a growthhacker with a passion for innovation. He was a corporate growthhacker at Eneco and is currently working in PostNL’s Innovation Studio.

Carola Verschoor is the founder and chief creative at Transformational Studio. Her mission is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today. For more than 25 years she has worked across industries, developing teams and delivering successful innovation. She is a thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business.

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