You want to come up with new ideas. With things that others haven’t thought about. There are a million ways to do so, but the majority of theories focus on connecting or improving existing things. Like how to connect a with x or how to think outside the box. But what if you don’t think in boxes? And what if you don’t want to improve things around you, but really want to focus on new stuff? Your nose is at the right place, because this book is about exactly that.
The author argues that while the whole world is focusing on things, you should focus on nothing. She challenges you to focus on the gaps, the spaces in between and all the things that ordinary thinkers wouldn’t care to notice.
This notebook and sketchbook is full of prompts, assignments, fun facts and quotes from the world of science, arts and philosophy about exploring the virtues of nothingness. You’ll find out once you get the hang of it, that focusing on nothing really helps to create new ideas. That’s why this book is a doodle and sketch book – with plenty of space to capture your notes and to create out of nothing.
"Whether you’re looking to devise the latest app, a brilliant idea that will make life better or a B2B ad going in the trade press, this first notebook about nothing helps you get there and is available in stores worldwide!"
"We recommend this book to every designer of course, and if you would like to have new fresh ideas we also recommend the recipe for this book to enjoy the sweet nothing in the meantime."
ISBN: 978 90 6369 403 6