While staying on theoretical ground, this book is foremost a visual guide. It’s practical and guides you to the basic forms and shapes in architectural planning and design.

A comprehensive introduction to the challenges associated with creating a brand identity, featuring an array of exercises and case studies.

Exciting crossover between the movement of fashion and textiles and the static aspect of architectural space.

The book explains how to create a technical fashion drawing using a simple and straightforward step-by-step method. This second edition includes more information on rendering drawings by hand and using a computer, and a brand new section on knitwear.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind effective influence techniques in visual persuasion and how to apply them.

This book, part of the Form + Technique series, examines how nature can act as a precedent for design solutions through twelve case studies and is packed with computer drawings, sketches, models and photographs.

A practical and accessible guide of how to understand and produce well-researched trends. Features interviews with current practitioners.