This book explains the rudiments of learning to draw, using step-by-step illustrations, examples, and strategies. You will learn to use and master the different techniques and also how to apply sketches in the design process.

While staying on theoretical ground, this book is foremost a visual guide. It’s practical and guides you to the basic forms and shapes in architectural planning and design.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind effective influence techniques in visual persuasion and how to apply them.

Exciting crossover between the movement of fashion and textiles and the static aspect of architectural space.

A comprehensive introduction to the challenges associated with creating a brand identity, featuring an array of exercises and case studies.

The book explains how to create a technical fashion drawing using a simple and straightforward step-by-step method. This second edition includes more information on rendering drawings by hand and using a computer, and a brand new section on knitwear.

This book, part of the Form + Technique series, examines how nature can act as a precedent for design solutions through twelve case studies and is packed with computer drawings, sketches, models and photographs.

A practical and accessible guide of how to understand and produce well-researched trends. Features interviews with current practitioners.