A list of inspirational/delusional design jargon for the world to judge.

A joy for those who have anything to do with designing text. Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.

This thought-provoking book offers alternative views of the rules and assumed truths photographers think they should follow. Each rule is convincingly illustrated, with the illustrations either confirming or disproving the rule in question.