Render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making

Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a an A to Z of the whole fashion process of design, production and marketing. A reference guide, a buddy, a bible of who, what and where.

Dit boek is het eerste Nederlandse boek dat aan de hand van een twintigtal Nederlandse cases de theorie en praktijk van conceptdenken en conceptontwikkeling in kaart brengt.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

Are our innovation efforts aligned to the challenges of our times? With so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

George Lois is an icon in graphic design and author of the bestseller Damn Good Advice. LOIS Logos showcases his logos with his own comments on why they work and what makes them successful.

This book explains the why, what and how of storytelling.Weich explores the campaigns, stunts, exhibitions, visualizations and shenanigans that helped make storytelling a buzzword in global communication.

The BITSING growth model is a scientifically proven methodology and predicts results by using facts. It's hugely successful in The Netherlands and now available in English. A humbug free, action oriented, visual business book that works!

The do’s, don’ts and etiquette of communicating via the web and also about rules that apply to communicating through the Internet.

The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.