Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic.

Can you match cards by only the brand colours, typefaces and an often funny description of the brands visual look?

A great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

Consider this book as your personal reputation management coach, or spin doctor, if you will. 50 short lessons from 30 years of experience in reputation management.

George Lois is an icon in graphic design and author of the bestseller Damn Good Advice. LOIS Logos showcases his logos with his own comments on why they work and what makes them successful.