For anyone with a great idea, in any organization with or without an innovation center, and especially for aspiring entrepreneurs.  The Startup Game is just the thing for you. 
It is a beautifully designed, experiential card game. You can get feedback on a business idea, gather valuable customer insights, or even rethink your marketing strategy.

The Startup Game serves as a level playing field to develop an idea with others. It has proven to  bring valuable knowledge and insights in every stage of the process. And above all, it's an inspiring and fun game to play with colleagues and friends.

The Startup Game is based on the SixWaypoints framework, which is a toolbox of models, theories and bits of wisdom. Insiders might recognize Porter, Business model Canvas or Customer Journey, but the game can also be played without prior knowledge.

• Structure your idea and tell a convincing story
• Create a shared vision
• Save time reading about models and theories
• Collect input for your idea
• Set yourself up for action

SixWaypoints is a group of diverse and entrepreneurial specialists who enjoy bringing things together. With a collective experience from multinationals to startups, from media to FMCG and from corporate to cultural sector. In their approach having fun as well as being bright and open are core elements. They find the tools in the SixWaypoints framework a great help for successfully developing ideas. They have often applied the techniques and lessons to the challenges they work on themselves.

"We think The Startup Game is a great way to introduce students, innovators and founders to a wide variety of concepts related to a startup and help them develop a better understanding about their own business and be able to articulate it in an effective manner like we hear on programs such as the Shark Tank. To our mind, this game is a must-have for startup/ incubation centres, practically all graduate and post graduate institutions, which nurture startups as well as corporate training departments and innovation cells. In fact, it can become the card game played even in every household, which wishes to nurture budding entrepreneurs."
- IndiaArtnDesign.com

“To our mind, this game is a must-have for startup/ incubation centres, practically all graduate and post graduate institutions, which nurture startups as well as corporate training departments and innovation cells. In fact, it can become the card game played even in every household, which wishes to nurture budding entrepreneurs”
- Prof. Dr. Pradeep Pendse – WeSchool Innovation Center (INNOWE) Mumbai, India

“By playing The Startup Game we have introduced valuable tools in our team. We are now executing them to better understand our client’s needs.”
- Joris Driest - ABN AMRO

“It's a good way to let people who do not know each other go to the depths. It creates the right opportunity to share creative ideas and complement each other”
- Joram Knigge – Young Colfield

"I now have a lot more questions and the structure to put everything in place."
"From the discussion we had at the 1st tool card, it was clear how valuable this game is."
- Participants Innovation Kitchen - Design Thinkers Spain

“By playing The Startup Game we have introduced valuable tools in our team. We are now executing them to better understand our client’s needs.”

- Joris Driest, ABN AMRO

ISBN: 978 90 6369 442 5
Author: SixWaypoints
Dimensions: 14 x 11 x 4 cm
Pages: 68 cards in a box