Logo RIP

A Commemoration of Dead Logos

A tribute and major survey of 50 defunct logos.
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The Stone Twins
Article number: 9789063692902
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Fully updated and revised edition of a favourite from the BIS archive. A tribute and major survey of 50 defunct logos. Includes a foreword by Gert Dumbar and features many design classics such as the trademarks of AT&T, BOAC, British Steel, DSM, Mexico68, NASA, Pan Am, PTT Post and UPS.

LOGO R.I.P. is a commemoration of defunct logos that were once an integral part of the landscape, our visual culture and our lives. Many are icons of their time or can be deemed design classics. Each one of the 50 entries comes with a comprehensive design and cultural history (or obituary) to ensure that although these logos may be gone, they are not forgotten.

The book is beautifully designed like a bible, and is luxuriously produced with gold foil lettering, gilt edges, red-ribbon and faux-leather cover. LOGO R.I.P. was awarded a prestigious Pencil at the D&AD Awards, and a Silver Lamp by the ADCN.

The ongoing LOGO R.I.P. project may be followed on


The Stone Twins are twin brothers Declan and Garech Stone (born 1970, Dublin). Their multi-award winning design agency has a reputation for unconventional, engaging and witty work. Passionate and assertive about design, the work of The Stone Twins is included in the permanent collections of the Cooper-Hewitt, National Design Museum, New York and the Stedelijk Museum Amsterdam.

Declan and Garech write regularly for various magazines and blogs - such as Eye (the International Review of Graphic Design), DesignWeek, and for 10 years had a monthly column in Communicatie. In addition, the duo were Head of the ‘Man and Communication’ department at Design Academy Eindhoven from 2008 until 2013. They currently provide lectures and workshops on visual communication at several international design schools.

The 2nd edition of LOGO R.I.P. was launched in the Cooper-Hewitt, New York, in 2012. This was followed by a lecture at Bijzondere Collecties UvA, Amsterdam and an exhibition in the KK-Outlet, London.


“Logo R.I.P. works both as a critique of corporate culture and design’s complicity in it and a celebration of some of the past century’s most resonant graphic symbols… It may be clever enough to appeal to anti-corporate activist and corporate climber alike.”
- EYE Magazine

“Given the morbidly clever way the logos are presented, I don’t think I’ll forget them too soon.”
- Steven Heller

“In the ruthless business environment of today it has become important to honour and recognise another key feature of our social landscapes: the logo.”
- Design Indaba

“A well-researched, handsome, and memorable book”.
- Michael Bierut

“This fully revised version of ‘Logo R.I.P.’ is an acknowledgment of the growing movement to document the cultural and design history of trademarks; particularly icons from the golden era of corporate identity design (1950s to the 1970s).”
- The Huffington Post

“Logo R.I.P. is more than just a frivolous bit of fun at the expense of defunct institutions or over-greedy corporations who went tits-up… It serves as a genuinely useful archive and reference resource.”
- Dazed & Confused

“This book is an obituary to the visual casualties of today’s ruthless business environment, and to those trademarks that have tried to battle the powers of globalisation.”
- Creative Review

“Logotypes get scrapped everyday, as casualties of mergers, bankruptcies and new-image campaigns. Their passings are generally unsung, but Logo R.I.P., offers dignified adieus to 50 defunct graphic icons.”
- Print

“Behind every good logo is a hidden history of the rise and fall… Logo R.I.P., is a compact, well-illustrated study.”
- NRC Handelsblad

“The Stone Twins are the undertakers of style… Included in this hall of fame, are 50 pertinent logos who do not deserve oblivion; but a minute silence… and this commemorative book.”
- Étapes

“A beautifully crafted book.”
- Logo Design Love


“Logo R.I.P. is not just a nostalgia trip, but a serious questioning of the ephemerality of modern life.”
- The Sunday Times


ISBN: 978 90 6369 290 2
Author: The Stone Twins
Format: hardcover
Dimensions: 17 x 12 cm
Pages: 192

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