How to Set Up & Run a Fashion Label
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Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.
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Product description
Content | To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia). |
Author | Toby Meadows is founder of TNM Consultancy, working with businesses from small labels to designer retailers. He is a Visiting Lecturer at the London College of Fashion and consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia) and Inkubaator (Estonia). |
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Specs | ISBN: |
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Specifications
Author
cover
Paperback
pages
224 pages
dimensions
25 x 17.5 cm
ISBN
ISBN 978 17 8627 484 7
Published
How to Set Up & Run a Fashion Label
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Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your produc..
