The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.
The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.
Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.
This book provides frameworks and theories at a more operational level, which can guide those interested in designing for particular play experiences at a hands-on level.
How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
€31,99 Incl. tax
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