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Defining Creativity Ebook

The Art and Science of Great Ideas

This book comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.
  • Author:  
  • Ebook
  • 144 pages
  • ISBN 978 90 6369 361 9
€14,00 Add to bag
Article number: 9789063693619

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Content

Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things.
We all use our creativity, constantly.

The reason why creativity is perceived as a concept that is hard to grasp is that we still haven’t really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it.

Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.

Follow his take on creativity on his blog www.definingcreativity.com

Author

The author Wouter Boon (1975) obtained his law degree at the University of Amsterdam. After a short career as a lawyer, he switched to advertising. Wouter is the founder and editor-in-chief of Amsterdam Ad Blog and works as a brand strategist at Boon Strategy.

 

Press

“In Defining Creativity Wouter Boon makes you reflect about everything that has to do with creativity. From everyday contemplations to abstract art. Boon submerges you in scientific theories, but brings them in such a fascinating way that it instantly grabs you"  
- CJP Magazine 

Quote

"The author analyses the concept of creativity from various angles and across different domains. Creativity as a special ability, as a tool for creating things, solving problems and innovative developments, so awaited by many ‘aha’ moment. All its aspects are minutely resolved is the book."
- Boablog.net 

Specs

ISBN: 978 90 6369 361 9 
Author: Wouter Boon
Format: Ebook
Pages: 144 

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