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CEX Sells
CEX Sells
CEX Sells
CEX Sells
CEX Sells
€32,00Incl. tax

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.

  • Free shipping within the Netherlands

    On orders of 20 euros and more

Product description

 

Content

Customer EXperience (CEX) is hot! Nowadays is more and more difficult for companies to be distinctive through the products they offer. So it is key to stand out by services offered in addition to these products. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice. ‘CEX SELLS’ is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. They include ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience. They show how front-runners worldwide have optimized their customer experience, and what other companies can learn from that. A book that will definitely inspire you to improve your own organization's customer experience!

Author

Deborah Wietzes (1979) is Senior Manager, customer experience, at VODW. Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. In 2015 Beate and Deborah together successfully wrote a book in Dutch on customer experience, which was ranked secondbest Marketing Book in the Netherlands in 2015.

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Specs

ISBN: 978 90 6369 444 9
Author: Deborah Wietzes and Beate van Dongen Crombags
Format: Paperback with flaps
Dimensions: 20 x 20 cm
Pages: 176

Reviews

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Specifications

Author
cover
Paperback with flaps
pages
176 pages
dimensions
20 x 20 cm
ISBN
ISBN 978 90 6369 444 9

Preview

Specifications

Author
cover
Paperback with flaps
pages
176 pages
dimensions
20 x 20 cm
ISBN
ISBN 978 90 6369 444 9

CEX Sells

0 reviews

Review Deborah Wietzes and Beate van Dongen Crombags CEX Sells

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinc..

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