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26 Innovations in Digital Communication

Move Beyond Speculations and Master Mediated Communication

Render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making
Paul Ketelaar, Jan Aarts, Sanne Demir
Article number: 9789063695187

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Content

26 Innovations in Digital Communication describes, criticizes and evaluates 26 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

Reading this book will render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

Author

Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist at one of Netherlands’ top advertising agencies N=5, in Amsterdam. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.

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€ 34.00 - Available from June 2019

Specs

ISBN: 978 17 8067 305 9
Author: Jason Ford
Format: Paperback
Dimensions: 28.9 x 21 cm
Pages: 128

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