‘The 7 Principles of Complete Co-Creation’ presents a unique and practical view on co-creation, introducing the term ‘Complete Co-Creation’. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.
Stefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides cocreation projects.
|Quote||Available from November 2017|
ISBN: 978 90 6369 473 9