Stefanie Jansen and Maarten Pieters

The 7 Principles of Complete Co-Creation

€34,00 Incl. VAT
This practical, comprehensive how-to co-create handbook provides a unique and practical view on co-creation, placing end-users at the core of any co-creation process.
  • Paperback with flaps 
  • 240 pages 
  • 20 x 17 cm 
  • 9789063694739 
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Stefanie Jansen and Maarten Pieters
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Content

‘The 7 Principles of Complete Co-Creation’ presents a unique and practical view on co-creation, introducing the term ‘Complete Co-Creation’. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

Author

Stefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides cocreation projects.

Maarten Pieters is co-founder of TheCoCreators and head of Co-creation and People Insight at Philips Lighting.

Read more about the authors

Press  
Quote Available from November 2017
Specs

ISBN: 978 90 6369 473 9
Author: Stefanie Jansen and Maarten Pieters
Format: Paperback with flaps
Dimensions: 20 x 17 cm
Pages: 240