The Startup Game

Grow your business or inspire others to grow theirs

€15,00 Incl. VAT
Fire up ideas, start conversations, create solutions.
  • Boxed set 
  • 60 cards in a box 
  • 14 x 11 x 4 cm 
  • 978 90 6369 442 5 
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For anyone with a great idea, in any organization with or without an innovation center, and especially for aspiring entrepreneurs.  The Startup Game is just the thing for you. 
It is a beautifully designed, experiential card game. You can get feedback on a business idea, gather valuable customer insights, or even rethink your marketing strategy.

The Startup Game serves as a level playing field to develop an idea with others. It has proven to  bring valuable knowledge and insights in every stage of the process. And above all, it's an inspiring and fun game to play with colleagues and friends.

The Startup Game is based on the SixWaypoints framework, which is a toolbox of models, theories and bits of wisdom. Insiders might recognize Porter, Business model Canvas or Customer Journey, but the game can also be played without prior knowledge.

  • Structure your idea and tell a convincing story
  • Create a shared vision
  • Save time reading about models and theories
  • Collect input for your idea
  • Set yourself up for action

We are a group of diverse and entrepreneurial specialists who enjoy bringing things together. With a collective experience from multinationals to startups, from media to FMCG and from corporate to cultural sector. In our approach having fun as well as being bright and open are core elements. We  find the tools in the SixWaypoints framework a great help for succesfully developing ideas.  We have often applied the techniques and lessons to the challenges we work on ourselves.
How did YOU use the SixWaypoints. We love to know! Please share your experiences with us through
Wish to have more info about SixWaypoints events, workshops and talks?  Contact us directly:

Gerard Drost –
Johannes van den Eerenbeemt  –
Niels Sipkema –
Bjorn Uyens –


“By playing The Startup Game we have introduced valuable tools in our team. We are now executing them to better understand our client’s needs.”

Joris Driest - ABN AMRO


ISBN: 978 90 6369 442 5
Author: SixWaypoints
Dimensions: 14 x 11 x 4 cm
Pages: 68 cards in a box