Sam Bucolo

Are We There Yet?

Insights on How to Lead by Design

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Are our innovation efforts aligned to the challenges of our times? With so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
  • Paperback 
  • 216 pages 
  • 21.5 x 14 cm 
  • 978 90 6369 409 8 
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Content

The fundamental question that the book addresses is, Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow. The concept of design thinking is often described as the mindset for firms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

Author

Sam is a leading academic and practitioner in the emerging field of design-led innovation and has led projects that have transformed businesses by embedding design capability. As Professor of Design and Innovation at the University of Technology Sydney, he leads a team investigating the value of design-led innovation to the Australian Economy. Sam is also the convenor of the recently established Australian Design Integration Network and is an executive board member of the Cumulus global network.

Press

“Bucolo effectively presents frameworks and methods for designers and their collaborators to help SMEs prepare “for the strategic renewal they need to undertake to remain competitive in a new economic construct.”
- DesignObserver.com

Quote

"The book features practical techniques and examples, written in Bucolo's relaxed and friendly style, making it an easy read, and not at all high-brow."
- Curvelive.com 

Specs

ISBN: 978 90 6369 409 8
Author: Sam Bucolo
Format: paperback
Dimensions: 21.5 x 14 cm
Pages: 216