Ron van der Vlugt

Logo Life

€24,00 Incl. VAT
A great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.
  • Hardcover 
  • 312 pages 
  • 21 x 14 cm 
Ron van der Vlugt
0 stars based on 0 reviews
Reviews (0)
0 stars based on 0 reviews

Content

Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton...a mind forever voyaging through strange seas of thought...alone”, with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones.
In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising.
Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

Author

 

Press

''Listed alphabetically - from Apple to Xerox - and with hundred of accompanying high-res images, author Ron van der Vlugt provides the short histories of this broad selection of famous brands, detailing the evolution of the most memorable logos in the world''.
-
Curve

Quote

"Logo Life is a book I’ve had now for a few years and is another that I really love. It features 100 logos, listed alphabetically from Apple to Xerox, and includes hundred of accompanying images to detail the logos visual evolution."
- Logogeek.co.uk

Specs

ISBN: 978 90 6369 260 5
Author: Ron van der Vlugt
Format: hardcover
Dimensions: 21 x 14 cm
Pages: 312