Free shipping within the netherlands above €20, orders before 20.00 hrs are shipped out the same working day (mon-fri)

Fashion Trend Forecasting

A practical and accessible guide of how to understand and produce well-researched trends. Features interviews with current practitioners.
  • Author: Gwyneth Holland and Rae Jones 
  • Boxed set 
  • 160 cards  
  • 25 x 17.5 cm 
  • ISBN 978 17 8627 058 0 
€17,99 Add to bag
Gwyneth Holland and Rae Jones
Customer Reviews (0)
0 stars based on 0 reviews
0 stars based on 0 reviews

Content

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Author

Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster. Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.

Press

 

Quote

Specs

ISBN: 9781786270580
Author: Gwyneth Holland and Rae Jones
Format: Cards in box
Dimensions: 25 x 17.5 cm
Pages: 160