Ramon Vullings and Igor Byttebier

Creativity in Business

The basic guide for generating and selecting ideas

€19,90 Incl. VAT
Creativity in Business is the basic guide for idea generation and selection. The authors focus specifically on business and education and the book outlines a 4 step creative process.
  • Paperback with flaps 
  • 204 pages 
  • 23.8 x 17 cm 
Ramon Vullings and Igor Byttebier
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Content

Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.

The book outlines the 4 step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Author

Ramon Vullings is inspirational speaker, an innovation expert with humor, enthusiastic master of interaction, business author on applied creativity & cross industry innovation and ideaDJ

Igor Byttebier has a background in the banking industry. He worked as a creativity, innovation and change consultant in about 20 countries across Europe, Asia and Africa.

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Specs

By: Igor Byttebier and Ramon Vullings
204 pages 
Dimensions: 23.8 x 17 cm  
Paperback with flaps
ISBN 978 90 6369 380 0