€19,99
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Creative Personal Branding
Creative Personal Branding
Creative Personal Branding
Creative Personal Branding
Creative Personal Branding

Creative Personal Branding

€19,99Incl. tax

In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and participate creatively and yet efficiently to achieve goals in the global market.

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Product description

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. 

In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. 

An invaluable professional resource, Creative Personal Branding is a fascinating and very practical tool for anyone interested in positioning themselves in the creative economy.


Author

Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops.

Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.

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Specifications

Author
cover
Paperback
pages
228 pages
dimensions
21.5 x 14 cm
ISBN
ISBN 978 90 6369 315 2
Published
2018-09

Preview

Specifications

Author
cover
Paperback
pages
228 pages
dimensions
21.5 x 14 cm
ISBN
ISBN 978 90 6369 315 2
Published
2018-09

Creative Personal Branding

0 reviews

Review Jurgen Salenbacher Creative Personal Branding

In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries..

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