Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept.
Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to ‘think conceptually’, it is also important to ‘do conceptually’; a concept must be executable (doable). ‘In order to attract and bind your consumer, your concept becomes vital for your success.’
Concept Code guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It also gives insight into the importance of the consumer’s mind and how this functions in to make your concept successful.
Gaby works as a Lecturer in Concept Development at the Fontys Academy for Creative Industries in Tilburg, the Netherlands. She is currently studying at the European Institute for Brand Management (EURIB). Sanne works as a lecturer in imagineering, concepting and design at the Fontys Academy
ISBN: 978 90 6369 432 6