Erik Bär (1969) and Stan Boshouwers (1968) studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker imagineers, now one of the leading experience design agencies in Europe. Being around for 25 years, they witnessed the rise of the experience economy, and made significant contributions to it by delivering many international award winning designs and concepts.

In 2007, Stan Boshouwers wrote the ‘ Handboek voor Hemelbestormers’ , (‘Handbook for Revolutionaries’) a tool guide for putting inspiration at work. This book was nominated ‘Management Book of the Year’  in both The Netherlands and Belgium. Erik Bär wrote ‘Vanaf nu wordt alles anders” (‘All will be different, as of now.’), a personal quest for love. His wife Rina van der Weij did the artwork and design.