Anne Miltenburg

Brand the Change

The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers

€29,90 Incl. VAT
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
  • Paperback 
  • 224 pages 
  • 25 x 23 cm 
  • ISBN 978 90 6369 478 4 
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Anne Miltenburg
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Content

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.

The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Author

With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women’s rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.

Press  
Quote  Available from January 2018
Specs

ISBN: 978 90 6369 478 4
Author: Anne Miltenburg
Format: Paperback
Dimensions: 25 x 21 cm
Pages: 224